The versatile luggage manufacturer is no stranger to brand partnerships as it crosses over to F1
When it comes to heritage, luxury, sporting finesse, technology and innovation you don’t have to look any further than Aston Martin.
The iconic racing and motorsport brand is back in Formula 1 after a 60-year hiatus and looking to make a name for itself with 4-time world champion Sebastian Vettel at the wheel.
There is no denying that sponsors and brands will be flocking at the opportunity to work with the Aston Martin Cognizant team for the new season, but like all brands with a rich heritage, who they work with this is just as important as how.
If you’re an F1 fan, you’ll know just how much of a feat it is to run a team behind the scenes during a whole season, that is why the Aston Martin and OGIO brand partnership makes complete sense as they announce themselves as the official luggage provider for the team.
Owned by the Callaway Golf Company, OGIO prides itself on reverse engineering sport-specific luggage, bags and accessories and you can see this in their Golf range.
After its success as the European tour’s official luggage partner, OGIO will now mark it’s first landmark move into another sport.
“It’s hugely exciting to welcome OGIO as our official team luggage supplier of the Aston Martin Cognizant Formula One™ Team.
“The relationship with OGIO is a perfect fit for us where creativity, quality and progressiveness with a sustainable mindset are at the forefront of their brand values.”
Matthew Chapman, Head of Licensing & Merchandise, Aston Martin Cognizant Formula One™ Team
The brand was founded in 1987 and has become well-established with its ingenious designs and technologically advanced personal storage products – making them a vital cog in the wheel across a wide variety of motorsports and also in day-to-day general use.
The innovative brand produces gear-focused bags with durable materials, long shelf lives and a plethora of pockets for storage. In all production, OGIO operates on the pillars of organisation, durability, protection, ergonomics, mobility and sustainability.
You can find and buy the full range of OGIO x Aston Martin Cognizant here
