Lifestyle golf brand Vice Golf is back with Three new collections for this season.
Back when we interviewed Ingo Dullman and Rainer Stockl, We knew Vice Golf would go from strength in a market that is saturated with legacy brands as was yearning for something fresh that went against the grain.
Starting with golf balls, Vice Golf aimed to penetrate a market by offering an exceptional product at competitive prices, direct to consumer.
Since then the brand has gone from strength to strength and is now instantly recognisable on courses globally and their latest collection of apparel will no doubt turn some heads.
Vice Golf have recently appointed Chris Boszczyk, founder of Concept store BSTN as their creative director of Apparel.
The three lines “Alumni”, “Cry Later” and “Paisley”, all carry their individual and unique look but all balance performance which can be worn both on and off the course.
Starting apparel is a new adventure for us. We want to continue to help grow the game we all love by adding a bit of spice to it. The three collections dropping – Alumni, Crylater and Paisley – come with different inspiration, but one goal in mind: Performance, design and price don´t need to come with any compromise.
Helge Meyer, Head of product development, Vice golf.
“Alumni”
The Alumni collection is 90’s inspired collection that is a tip of the hat to heros of the past blended with materials and styling for the future. With a collegiate feel, Alumni aims to cater to those wanting both comfort and style at the same time.
“Cry Later”
Inspired by a west coast pallette, these royal blue and white summery tones come paired with oversized collegiate emblems bringing a bold statement to the course. It’s creative mission was to bring a very real emotional rollercoaster that is golf, personified into clothing. Just when you think you had it all figured out, Laugh now and Cry Later.
“Paisley”
Pastel colours, Paisley patterns and subtle Vice Golf branding make up the Paisley collection. The Paisley collection offers weather gear in the form of windbreakers but ultimately ensures good vibes will ensue regardless of your performance over 18 holes.
All three collections are available to buy from Vice golf now – https://www.vicegolf.com/uk/all-apparel
