In a groundbreaking event held last night in a secret London location, Call of Duty and PlayStation teamed up to bring the virtual world of Modern Warfare III to life.
The highlight of the evening was the transformation of the venue into a real-life, immersive gaming map, meticulously recreating the iconic Terminal map from the game.
Headlining the event was the renowned electronic music duo Chase & Status, providing a fitting soundtrack to an unforgettable night in the gaming industry.
The recreation spared no detail, offering fans life-sized, interactive homages that allowed them to relive their most cherished gaming moments with real-world authenticity.
From the entry point, mimicking the game’s starting zone with airline check-in desks, to a recreated security area enhancing the sense of immersion, every corner of the venue was brought to life. The beloved in-game fast-food joint, Burger Town Restaurant, was also faithfully recreated, inviting fans to indulge in the culinary fiction of the franchise.
These touchpoints weren’t just static set pieces but interactive experiences, providing attendees with a multi-sensory dive into Modern Warfare.
The launch event, strategically held one day before the game’s official release in the UK, offered guests an exclusive opportunity to experience early gameplay on PlayStation®5. The evening was further enriched with electrifying DJ sets from DnB trailblazers Chase & Status and DnB sensation DJ and producer Bou.
Lucky fans who secured their spots through competitions were treated to a full Terminal experience. From checking in and navigating a recreated security area to enjoying a meal at the famous Burger Town, attendees could explore the space, get hands-on with the game, and even receive a Soap-style trim at the Monster Energy barbers.
Notable figures, including Alex Iwobi, Fran Kirby, ArrDee, and King Combs, son of Diddy, were among those in attendance, eagerly jumping onto the PS5™ banks to experience the latest edition of the franchise firsthand.
As a bonus, select attendees left with a surprise ‘lost luggage’ item when collecting their coats, which included exclusive Modern Warfare III merchandise and PlayStation peripherals.
The event was a fusion of nostalgia and innovation, cementing itself as a milestone in the convergence of gaming and real-world experiences.
Call of Duty®: Modern Warfare® III -PS5™ (Exclusive to Amazon.co.uk)
£54.99
