With an estimated 28 million people planning to bag a bargain, the pressure has been in full effect over this Black Friday shopping period as well as the run-up to the Christmas rush.
However, EE is stepping in to take the stress out of the seasonal sales this year with its innovative solution: a Digital Spa.
According to new research by EE, two-fifths (40%) of Brits are expected to experience ‘Black Friday Burnout’ – stress as a result of shopping the sales. This is hardly surprising considering that over half of shoppers (57%) are looking to spend up to 10 hours hunting for deals. The younger generation, particularly those aged 25-34, are the most deal-savvy, with four-fifths planning to get involved.
The anticipation for winter deals has been palpable, with almost a third of Brits having prepared their shopping list a week in advance.
The thrill of finding the best deals is a major draw, with two in five shoppers getting a kick out of it. However, the excitement of the seasonal sales is often accompanied by stress, with two-fifths of shoppers admitting that the in-store Black Friday shopping experience can be overwhelming.
To combat this, EE is creating a shoppers’ sanctuary in its UK-first Digital Spa. Located in the EE Studio store in Westfield London, White City, the Digital Spa offers an immersive sensory room and guided meditations designed to promote digital wellbeing.
This sanctuary provides a moment of calm amidst the Black Friday frenzy, allowing shoppers to relax and recharge – book your 30-minute sessions here.
For those living outside of the capital, EE has also partnered with shopping expert and consumer psychologist, Kate Nightingale, to create a guide to avoiding ‘Black Friday Burnout’. This guide will help shoppers across the country to find the best deals in a safe and stress-free way.
So, as we gear up for the biggest shopping period of the year, remember to take a moment to stop and breathe…
Whether you’re in London and able to visit the Digital Spa, or elsewhere and make use of the guide, EE is here to help you navigate the Black Friday sales without the stress.
Stuck for what to buy, or looking for that last-minute barg? Our 2023 CRISPmas gift guide is now live, and will be constantly updated with all of the best offers in the run-up to the big day.
What are you waiting for, have a (digital) peruse!
