The path to great style is about to become a lot simpler.
Picking out clothes is long.
Trying to find just the right accessory to complete an outfit is long.
Shopping with an indecisive other half who “just has to pop into one more shop” is LONG.
Thanks (once again) to technology, fashion startup Thread is already making the process of putting together the perfect wardrobe easy for more than a million people in the UK and US.
Walking through a fairly straight-forward online wizard of picking out favoured brands and styles from a bunch of images (a bit like if Selfridges made a CAPTCHA), then sharing your vital statistics and e-mail address is all the algorithm needs to act as your own personal stylist, scouring the virtual aisles of the internet to pull together the perfect looks – whether smart casual for the office or slick looks for a weekend social.
Don’t fear, there is also the human element of an assigned person to help suggest and recommend new looks on a regular basis – mine is called Luke, and he’s sassy yet honest.
Naturally, Thread makes it incredibly easy to purchase each garment directly from the site, with swift delivery and the peace of mind to only pay for what you keep with an easy return policy.
Another spicy element to Thread is the occasional wildcard, throwing in a colour you hadn’t requested or the chance to switch up your look in an unexpected way – a welcome addition to anyone looking to fill out their winter wardrobe at pace, but finds trudging down the High Street a form of cruel and unusual torture.
So why not put your faith in an AI to step up your style game?
