On Launches The Monster Den at Liverpool ONE

On, the innovative sportswear brand from Switzerland, is excited to announce the opening of its first-ever pop-up space in Liverpool. From April 29 to June 4 customers can join On for a month-long celebration of community, connection, and the joy of running in the heart of Liverpool at The Monster Den, located at Liverpool ONE, Lower South John Street.

About On

On is a Swiss-based sportswear brand that aims to revolutionize the running experience by enabling everyone to run on clouds. Founded thirteen years ago, the company has disrupted the industry with its innovative premium footwear, apparel, and accessories for high-performance running, outdoor activities, and everyday wear.

Innovation and Design: On’s award-winning CloudTec® technology, coupled with its purposeful design and strides towards a circular economy in sportswear, have garnered a fast-growing global fan base. The company is fueled by customer recommendations and continuously strives to inspire people to explore, discover, and dream big.

Global Presence: On is now present in more than 60 countries worldwide, where it engages with a digital community on its website, www.on.com.

Discover and try on the latest On gear and participate in a variety of group activities

From April 29 to June 4, 2023, customers can join On for a month-long celebration of community, connection, and the joy of running in the heart of Liverpool at The Monster Den, located at Liverpool ONE, Lower South John Street.

In response to overwhelming demand from Liverpool’s influential running enthusiasts, On has created a space where customers can come together to learn more about On as a running and performance sports brand, discover and try on the latest On gear and participate in a variety of group runs, yoga and movement classes, coffee clubs, and live DJ performances with talent from Svara Radio and so much more.

Experience On’s boldest creation yet – the Cloudmonster shoe

At the heart of the pop-up is On’s boldest creation yet – the Cloudmonster shoe (available in new colours). Unlike any other running shoe on the market, the Cloudmonster is a playful take on the traditional performance trainer. Featuring the largest Cloud elements ever designed by On, the Cloudmonster delivers a running experience that’s as close to running on clouds as it’s possible to get.

Learn about On’s cutting-edge technology, innovative design, and focus on sustainability

Running enthusiasts and everyday fans of the brand can learn about On’s cutting-edge technology, innovative design, and focus on sustainability. Customers who visit the pop-up space will be able to try on key performance running shoes (including the Cloudsurfer, the Cloudgo, the Cloudrunner, and the Cloudstratus) as well as a selection of SS23 apparel. On’s expert tech team will be on hand to offer guidance on the performance tech around the products on display.

“We’re so excited to bring our pop-up experience, The Monster Den, to Liverpool ONE,” said Lauren Wilks, Marketing Lead UK & Ireland. “We wanted to create a unique space where the local community could come run and move with us. The Monster Den is all about fun and playfulness, and we can’t wait to share it with our fans in Liverpool.”
Lauren Wilks, Marketing Lead UK & Ireland, On